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data-id=\"image-12239\" role=\"dialog\" aria-modal=\"true\">\n\n    <button class=\"btn btn--circle btn-mediainfoclose\"\n            type=\"button\"\n            aria-label=\"Medieninfo schlie\u00dfen\">\n        <span aria-hidden=\"true\">&times;<\/span>\n    <\/button>\n\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                \n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"media-interface\">\n\n    <!-- Info Button -->\n    <button class=\"btn btn--circle btn-mediainfo\"\n            type=\"button\"\n            data-id=\"image-12239\"\n            aria-label=\"Mediainfo \u00f6ffnen\">\n        <span aria-hidden=\"true\">i<\/span>\n    <\/button>\n\n    \n<\/div>\n                <\/div>\n            \n        \n            \n            \n                \n   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data-srcset=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_010-3000x2250-1-2048x1536.jpg 2048w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_010-3000x2250-1-1600x1200.jpg 1600w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_010-3000x2250-1-1440x1080.jpg 1440w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_010-3000x2250-1-1024x768.jpg 1024w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_010-3000x2250-1.jpg 800w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_010-3000x2250-1.jpg 640w, 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data-src=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_011-3000x2250-1-320x240.jpg\"\n        data-srcset=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_011-3000x2250-1-2048x1536.jpg 2048w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_011-3000x2250-1-1600x1200.jpg 1600w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_011-3000x2250-1-1440x1080.jpg 1440w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_011-3000x2250-1-1024x768.jpg 1024w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_011-3000x2250-1.jpg 800w, 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src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_012-3000x2250-1-320x240.jpg\"\n        data-srcset=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_012-3000x2250-1-2048x1536.jpg 2048w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_012-3000x2250-1-1600x1200.jpg 1600w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_012-3000x2250-1-1440x1080.jpg 1440w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_012-3000x2250-1-1024x768.jpg 1024w, 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class=\"ratio--landscape\" style=\"--ratio:1.3333333333333\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_013-3000x2250-1-320x240.jpg\"\n        data-srcset=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_013-3000x2250-1-2048x1536.jpg 2048w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_013-3000x2250-1-1600x1200.jpg 1600w, https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_013-3000x2250-1-1440x1080.jpg 1440w, 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data-id=\"image-12245\" role=\"dialog\" aria-modal=\"true\">\n\n    <button class=\"btn btn--circle btn-mediainfoclose\"\n            type=\"button\"\n            aria-label=\"Medieninfo schlie\u00dfen\">\n        <span aria-hidden=\"true\">&times;<\/span>\n    <\/button>\n\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                \n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"media-interface\">\n\n    <!-- Info Button -->\n    <button class=\"btn btn--circle btn-mediainfo\"\n            type=\"button\"\n            data-id=\"image-12245\"\n            aria-label=\"Mediainfo \u00f6ffnen\">\n        <span aria-hidden=\"true\">i<\/span>\n    <\/button>\n\n    \n<\/div>\n                <\/div>\n            \n        \n            \n            \n                \n   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aria-hidden=\"true\">i<\/span>\n    <\/button>\n\n    \n<\/div>\n                <\/div>\n            \n        \n            \n            \n                \n                <div class=\"slider__slide width--auto fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--landscape\" style=\"--ratio:1.3333333333333\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_015-3000x2250-1-320x240.jpg\"\n        data-srcset=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_015-3000x2250-1-2048x1536.jpg 2048w, 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data-iesrc=\"https:\/\/hptest.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Thienemann_Esslinger-Kinderbuchreihe_015-3000x2250-1.jpg\"\n        alt=\"\"\n        data-ratio=\"1.3333333333333\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n<div class=\"mediainfo\" data-id=\"image-12247\" role=\"dialog\" aria-modal=\"true\">\n\n    <button class=\"btn btn--circle btn-mediainfoclose\"\n            type=\"button\"\n            aria-label=\"Medieninfo schlie\u00dfen\">\n        <span aria-hidden=\"true\">&times;<\/span>\n    <\/button>\n\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                \n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"media-interface\">\n\n    <!-- Info Button -->\n    <button class=\"btn btn--circle btn-mediainfo\"\n            type=\"button\"\n            data-id=\"image-12247\"\n            aria-label=\"Mediainfo \u00f6ffnen\">\n        <span aria-hidden=\"true\">i<\/span>\n    <\/button>\n\n    \n<\/div>\n                <\/div>\n            \n            <\/div>\n    <button class=\"slider__button slider__button--prev keyboard-navigation-only\" aria-label=\"Previous slide\"><\/button>\n    <button class=\"slider__button slider__button--next keyboard-navigation-only\" aria-label=\"Next slide\"><\/button>\n<\/div>\n\n\n    <div class=\"block block-text\">\n        <div class=\"fs-text\">\n            \n<p>&bdquo;Sommerschm&ouml;ker mit Klassiker-Potential&ldquo;, das war die grundlegende Vorgabe f&uuml;r die Kinderbuchreihe des renommierten Thienemann-Esslinger Verlags, f&uuml;r die das Team im Rahmen des Seminars von Christian Warnecke ein Konzept entwickeln durfte. Nach ausf&uuml;hrlicher Recherche und gr&uuml;ndlicher Arbeit entstand ein Konzept, das sowohl inhaltliche als auch gestalterische Aspekte einbezieht und auch Ideen f&uuml;r das Marketing und die Platzierung der Buchreihe enth&auml;lt. Das Ergebnis sind die ersten drei B&auml;nde der Reihe: Der Buchumschlag spricht im Speziellen die Zielgruppe &bdquo;Kinder\/Jugendliche&ldquo; an und l&auml;sst Illustrationen den Vortritt, ohne dabei aber eine klare grafische Sprache zu verlieren. Die Illustrationen schaffen Identifikationsfiguren, und zugleich durch die klaren Gestaltungsvorgaben einen hohen Wiedererkennungswert f&uuml;r die Buchreihe. Der Einband des Buchs spricht dagegen die Eltern und Gro&szlig;eltern an und weckt Gef&uuml;hle an Thienemann-Klassiker wie &bdquo;Das kleine Gespenst&ldquo;. Typische Jugend Themen und ein Hauch Grusel und Mystik wecken das Interesse der Altersgruppe f&uuml;r die Geschichte im Buch. Gezielte Marketing-Ma&szlig;nahmen und eine gestaffelte Ver&ouml;ffentlichung zuerst bei kleinen, ausgew&auml;hlten &bdquo;Insider&ldquo;-Buchl&auml;den, und danach in der gro&szlig;en Masse, er&ouml;ffnen die Chance, einen Klassiker mit Qualit&auml;t zu erzeugen, der bei mehr als einer Generation im Regal steht.<\/p>\n\n        <\/div>\n    <\/div>\n\n\n<div class=\"block block-tag-table\">\n    <h3 class=\"fs-h3\">Kontext<\/h3>\n    <div class=\"block__cell\">\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Jahr<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n\n<a href=\"https:\/\/hptest.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectyear=2020\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\">\n\n            <span class=\"shrink-to-fit\">2020<\/span>\n    \n    \n            <span class=\"counter\">1178<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Typ<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n\n<a href=\"https:\/\/hptest.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojecttype=grafikdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\">\n\n            <span class=\"shrink-to-fit\">Grafikdesign<\/span>\n    \n    \n            <span class=\"counter\">544<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Fachgruppe<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n\n<a href=\"https:\/\/hptest.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectfaculty=design\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\">\n\n            <span class=\"shrink-to-fit\">Design<\/span>\n    \n    \n            <span class=\"counter\">1129<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Studiengang<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n\n<a href=\"https:\/\/hptest.abk-stuttgart.de\/en\/studienarbeiten\/?studyprogramme=kommunikationsdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\">\n\n            <span class=\"shrink-to-fit\">Kommunikationsdesign<\/span>\n    \n    \n            <span class=\"counter\">841<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Lehrende<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n\n<a href=\"https:\/\/hptest.abk-stuttgart.de\/en\/studienarbeiten\/?teacher=patrick-thomas\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\">\n\n            <span class=\"shrink-to-fit\">Patrick Thomas<\/span>\n    \n    \n            <span class=\"counter\">220<\/span>\n    \n    <\/a>\n\n\n<a href=\"https:\/\/hptest.abk-stuttgart.de\/en\/studienarbeiten\/?teacher=uli-cluss\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\">\n\n            <span class=\"shrink-to-fit\">Uli Cluss<\/span>\n    \n    \n            <span class=\"counter\">157<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n        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